life coach and personal development, entrepreneurs have a desire to help hurting people. In fact, most of us think our solutions can be used to solve numerous problems. And this is where our problem comes in. We try to help too many people are not able to connect to "everyone in the world ."
The result? It is not enough water ... resulting in not enough income ... resulting in added stress in our lives. May I even feel like quitting. But we can not, because we know that hold the answer that will help many people hurting.
So how do we increase our water and find that people are hurting? We need to narrow down the type of problems they are trying to solve. Looking at all the problems solved, which are the largest and will have the greatest impact on the life of a person having the problem? Let me give you a scenario.
Suppose that I am looking for a life coach, because I stuck to my problems - my marriage is on the verge of collapse because of my finances. My finances are stuck because of the economy. I can not bear to go to my job, because I hate it. I'm afraid to break free and do what I want to do for fear that I will succeed and be in worse condition. I'm not sure that's what I love to do can bring in enough money to live off. Call in sick to work, or whatever excuse is given, and lose pay, because I can not bear to go to work. I am in a downward spiral and nobody cares, and I'm on the internet looking for help.
As you can see, there are many problems wrapped up in one big package. What keywords would I use? Which of my problems would be looking for a solution to the first? Would it be "career change", "relations", "finances", "depression" or "saving my marriage ?"
What do we as coaches need to look at the bigger picture identification, and the underlying problems. Instead of promoting solutions for all the above problems, we take a bigger problem and to promote it, as well as identifying the underlying problems that arise from a major problem.
For example, in order to "change careers" will be a larger problem, which results in the removal of all the underlying problems. If the field I have to promote, then it is my main field will be to "change careers" aspect, and also identifies the underlying problems, so you can connect with the heart of my perspective.
Sometimes you need to focus on the "representation problem" that the prospect is looking to get resolved. For example, besides being a freelance writer and marketing coach, I also coach of addiction. My client is the initial presenting problem is to "escape back" or "to stop their addiction." While I draw them, focusing on these two areas, and I know what their underlying problems are (most people never talk about). This includes not being able to maintain a healthy, loving relationships, their loss of employment, lack of forgiveness, lack of purpose in life, no big dreams for the future, I do not know what they need to change your stinking thinking, I do not know how to deal with their anxiety or pain, can not hold down a job because of his addiction, shame, and their lack of hope ever to live a normal life again.
So, when I connect with the reader when I talk about my presentation of the problem, I connect on a deeper level, when talking about issues that do not go looking for solutions. When they realize I know what I'm talking about, then trust is built and want to learn more from me.
Ok, now it's your turn. Of all the problems you solve, the ones that are big overall picture category? Also write "a problem (s)" may be your chance to focus on. Therefore, you should have a list of major problems at the top, with a list of problems caused by having a big problem. Write a special fear of thoughts a person can have in each of these problems. These thoughts will connect the dots that you use in your website to go with sadržajem.Cilj inch wide but a mile deep in the problem description.
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